Opening Keynote: Leading Through Uncertainty: Turning the Unknown into an Innovation Advantage

Overview of session:

In a world where disruption is the only constant, uncertainty has become the new normal, especially in procurement, where global shocks, digital transformation, and sustainability demands are rewriting the rules of engagement.

In this provocative and inspiring keynote, Sam Conniff challenges the traditional pursuit of control and invites procurement leaders to reframe uncertainty as a strategic asset rather than a threat. Drawing on insights from his acclaimed Uncertainty Experts research and his experience as a serial social entrepreneur, Sam will explore how the world’s most adaptive leaders and teams use uncertainty to drive innovation, resilience, and creativity.

With his trademark energy and evidence-based storytelling, Sam reveals how to turn ambiguity into action and uncertainty into innovation, inspiring procurement leaders to see change as their greatest advantage.

His next book, ‘The Uncertainty Toolkit: How to Worry Less and Do More,’ was released this month! The book culminates what is now the world’s largest study into the human impact of uncertainty.